Aloha ‘Ohana,
Today we’re lifting up The Truth Campaign for National Public Health Week. The Truth campaign began in 2000 by the Truth Initiative (formerly the American Legacy Foundation) and aims to decrease youth smoking. With messaging and marketing rooted in youth culture, the campaign uses provocative videos, digital media, unique merchandise, and “truth trucks” at sports and music venues to share educational information about the harms of smoking. Since its launch, the campaign has contributed to multiple research reports, funded prevention and quitting projects for underserved populations, and expanded its focus to include vaping prevention. In 2024, 2.25 million middle and high school students reported using a tobacco product of any kind.
You can learn more about The Truth campaign at:
#nphw #nationalpublichealthweek #thetrughcampaign #thetruth #koolauloahealthcenter